about us

General Solutions is an international boutique full-service design, manufacturing, and marketing firm. GS-USA is focused on delivering exceptional value to clients with its deep experience with concept to retail product development and branding.

Our team is built with senior designers and marketers all having years of major retail product design and branding experience.

Each team member has thousands of products that they have worked on currently in the marketplace. We keep our teams small so as to deliver quickly, efficiently, and on budget.

We only take on projects to which we are confident that we can add exceptional value. Our ideal client is one that is either developing a new product or needs ideas for products and desires to get through the product development cycle to manufacturing and distribution as efficiently as possible.

After our consultation with your team, we will help tailor a plan to meet your needs.

It’s different for every client but our primary aim is to get stuff done!

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as ‘sophisticated,’ ‘desirable,’ ‘innovative,’ ‘friendly,’ and ‘trustworthy.’

-Nirmalya Kumar